أخبار سامسونج

سامسونج تخالف السوق وتحتفل بأرقام مبيعات جيدة في ابريل 2022

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تكافح شركات الهواتف الذكية من جميع دول العالم لبيع الأجهزة حيث تواجه أعمالها ما لا يمكن وصفه إلا بالعاصفة المثالية – وهو ضعف الطلب مقترنًا بمشاكل خطيرة في سلسلة التوريد.

لكن إحدى العلامات التجارية الرائدة ترتفع بطريقة ما خلال هذه الأوقات المضطربة، كما كشفت شركة Counterpoint Research في أحدث تقرير لها عن سوق الهواتف الذكية العالمي.

ارتفعت مبيعات الهواتف الذكية من سامسونج بنسبة 9٪ على أساس سنوي خلال شهر أبريل عندما شهد السوق بشكل عام انخفاضًا بنسبة 8٪ على أساس سنوي ليصل إلى أدنى مستوياته منذ ظهور جائحة COVID-19 في عام 2020.

كان الأداء المثير للإعجاب للعلامة التجارية الكورية الجنوبية مدفوعًا بشعبية طرازات Galaxy A-series في الجزء المتوسط المدى وخط Galaxy S22 المتطور في سوق الهواتف الذكية المتميزة.

تشير Counterpoint Research إلى أن الحملات الترويجية الأخيرة عززت الطلب على هواتف سامسونج في الأسواق المهمة مثل أمريكا اللاتينية والهند، حيث تفوقت على Xiaomi الشهر الماضي لتحتل الصدارة.

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