أخبار الانستجرام

Instagram توقف رسمياً دعم تطبيق IGTV

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قدم تطبيق Instagram تطبيق IGTV مستقل منذ أربع سنوات. تميل الشركة المملوكة لشركة Meta إلى شعبية الفيديو العمودي، حيث قامت بالترويج لـ IGTV بقوة على تطبيقها الرئيسي مع معاينات ومطالبات المستخدم.

بحلول عام 2020، اعترفت الشركة بأن IGTV لم يحصل على الكثير من الجاذبية. حاولت الشركة مرة أخرى في العام التالي من خلال تغيير علامتها التجارية Instagram TV. لم ينجح ذلك أيضًا، وأعلن رئيس الفريق هذا الأسبوع أنه لن يستمر في دعم التطبيق.

يعتزم Instagram تبسيط إنشاء الفيديو واكتشافه من خلال وضع كل شيء في مكان واحد: التطبيق الرئيسي الذي نعرفه جميعًا (ولدينا مشاعر مختلطة بشأنه). سيتمكن المستخدمون من مشاهدة مقاطع الفيديو بملء الشاشة، وتعمل الشركة على طرق جديدة لمشاركة مقاطع الفيديو والمنشورات المنتظمة على Reels.

يحصل منشئو المحتوى على خيارات إضافية لأرباح الإعلانات، مع إطلاق “تجربة إعلان جديدة” لاحقًا. قال Instagram أيضًا إن الإعلانات أثناء البث التي تقطع مقاطع الفيديو التي تزيد مدتها عن دقيقة واحدة في طريقها للخروج.

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